Digital Printing

G7 Master Qualified Facility

Digital printing assembles images ready for print, from a digital file. To clarify, these images are captured from pixels, and the digitalized image is used to control the application of ink which replicates the image to be print.

Digital print is ideal for creative projects because it is flexible, customizable and cost-effective for short runs. It is the best solution for proofing to test substrates or vary design elements. A wide variety of substrates and finishes are available with a limitless color palette.

Digital print makes variable data possible. It enables customization of marketing campaigns with personalized images, design, copy or direct mail. In fact, you can customize graphics by customer segmentation, or send a personalized message, test different headlines, colors, or font….the possibilities are endless. Additionally, it is flexible and convenient, with quick set up and turn around times.

Benefits of Digital Printing:

Personalize and segment with variable data capability (names, QR codes, addresses, images)
Enhanced technology meets print quality specifications
Eco-Friendly substrates and inks
Print on Demand programs save money and materials
Proofing on like substrates
Fast turn around time
Smaller runs are more cost effective
No printing plate is needed unlike offset printing
Special colors can be used
Customize printed materials
Lower minimum quantities

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Variable Data Printing (VDP)

Variable Data Printing also known as Variable Image Printing allows individual personalization of every single piece of printed material in a single print run; saving time and money. VDP allows for unique names, addresses, images, or logos to be personalized with ease and delivered to your customer with copy, coupons, and images that resonate with them. VDP and Versioning can be combined for an efficient effective Hybrid Printing process.

Key Advantages of Variable Data Printing:

Increased Personalization & Engagement: VDP moves beyond simple name personalization, allowing for tailored imagery, offers, and text based on specific customer data, which drives higher engagement, loyalty, and an increase in response rates.

Higher ROI and Conversion Rates: By delivering targeted, relevant, and personalized messages to specific individuals, businesses can see significantly higher response and conversion rates compared to generic, mass-marketing approaches.

Cost Efficiency and Reduced Waste: VDP minimizes waste by allowing for highly targeted, smaller, or specialized print runs, rather than printing mass quantities of static material that may not be relevant to all recipients.

Improved Efficiency and Speed: Digital technology allows for the rapid, real-time production of unique, personalized pieces which results in faster turnaround times.

Versatility: This technology is adaptable across a wide range of formats, including direct mail, brochures, catalogs, and labels, enabling consistent branding with customized content.

Actionable Data Tracking: VDP allows marketers to conduct targeted, test-oriented, and measurable campaigns.

Versioning

Versioning is the process of taking a large print job and segmenting it into smaller groups that are different versions of the original. This is used frequently with consumer products that have an original flavor or scent and want the identical packaging with unique flavor identifiers. Versioning allows the printing of multiple pieces with different content, design and colors but unifies them with identical paper, ink, size, and finishing specifications.